October is fall car care month, and coincidently the ideal time to encourage customers to come in for routine fall and winter maintenance. Depending on the region, winterizing cars can be a great way to increase your customer base while generating additional revenue, so encourage your staff to discuss it with customers when they come in. Also consider sending an email to your mailing list spelling out the advantages of seasonal car maintenance.

Here’s a few of the services to offer:

Use this guide as a helpful reminder of when to lower your American Flag.

There are five official days marked by presidential proclamation that we honor annually as days of remembrance. On each of these days it is appropriate to lower your flags to half-staff as a sign of respect and mourning. Use this handy list to mark your calendars for adherence to half-staff days.

Does your marketing strategy incorporate a strong online presence? Customers expect to find everything they need online before deciding to visit your dealership or body shop.

Make sure you have a strong online presence to match your in-store experience by incorporating some of the following tips:

You understand first hand how expensive and time consuming it is to attract and keep new customers. So once you have a happy customer, keep them coming back for more by becoming their regular oil change service provider.

Marketing flags are an effective way to let customers know you're open and ready for their business.Keep yours in top form by following these best practices for maintenance: