Oil Changes Can Mean Repeat Customers
You understand first hand how expensive and time consuming it is to attract and keep new customers. So once you have a happy customer, keep them coming back for more by becoming their regular oil change service provider.
Repeat customers equal repeat opportunities to upsell. Train your service managers to pull the customer records and recommend relevant and timely services, such as an extended warranty for the customer who is nearing the end of their warranty.
When customers make a car purchase, introduce them to your service manager and show them your service shop. This sends the message that you want them to come back for service. While you are at it, offer new buyers a coupon for a complimentary oil change. Everyone loves a freebie and they will come back to claim their oil change. Once they've been in a few times, customers are more likely to return.
Don't forget to add the service sticker…it only takes a few seconds to add a “Next Oil Change Due” sticker on the windshield. This simple reminder to your customers tells them when to come back for maintenance. Use a permanent marker so their “next oil change” date does not fade in the sun.